noun
positioning
puh-ZIH-shuh-nihng
noun
1
The act or process of placing something, or the strategy behind how a brand or product is presented to its market.
"The team spent weeks on the brand's market positioning."
"Careful camera positioning made the small room look spacious."
How to Use Positioning
Learner’s notesIn plain EnglishWhere or how something is placed, including how a company presents itself competitively.
Common pairings
brand positioning
strategic positioning
Word Forms
positionings plural
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The team spent weeks on the brand's market _____.