noun
persona
pur-SOH-nuh
noun
1
The image or character someone presents to the world, which may differ from their true self.
"His confident on-stage persona was very different from his shy offstage personality."
"She created an online persona to protect her real identity."
2
In design or marketing, a fictional profile representing a typical user or customer.
"The team built three customer personas to guide the app's design."
How to Use Persona
Learner’s notesIn plain EnglishA public image or character, whether personal, artistic, or invented for research purposes.
Easily confused with
Common pairings
public persona
user persona
adopt a persona
Word Forms
personas plural, personae plural, personæ plural
Study it as flashcards or scroll it in Flow — saved to your collection.
Test yourself on “persona”
A quick quiz — meaning, synonyms & usage
→
Fill the Gap
Can you complete this real example?
His confident on-stage _____ was very different from his shy offstage personality.
Etymology
From Latin persona, "mask" or "character," possibly borrowed originally from Etruscan.