noun
flack
flak
noun
1
(informal) A publicist or press agent.
"The studio's flack issued a statement denying the rumors."
verb
1
(informal) To promote or publicize something.
"He spent the afternoon flacking for the new film."
How to Use Flack
Learner’s notesIn plain EnglishInformal American term for a publicist, or the act of doing PR work for someone.
Common mistake
Don't confuse with "flak," meaning criticism or anti-aircraft fire.
Easily confused with
Word Forms
flacked past tense, flacked past tense, flacks plural, flacks singular, flacks singular
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The studio's _____ issued a statement denying the rumors.
Etymology
Origin debated; likely an independent development from an older word meaning "to flutter or flap," though often confused with "flak."