adj
creative
kree-AY-tihv
adj
1
Involving original ideas or imagination; inventive.
"The team came up with a creative solution to the budget problem."
"She has always been a very creative writer."
noun
1
A person who works in a creative or design role, especially in advertising.
"The agency hired three new creatives for the ad campaign."
2
Advertising or marketing material such as images, video, or copy.
"The marketing team needs new creative for the spring campaign."
How to Use Creative
Learner’s notesIn plain EnglishShowing imagination and original thinking, or (as a noun) a person or material in advertising/design work.
Common pairings
creative writing
creative solution
ad creative
Word Forms
more creative comparative, creatives plural, most creative superlative
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The team came up with a _____ solution to the budget problem.
Etymology
From Late Latin creativus, from Latin creare, "to create."