noun
conversion
kuhn-VURSHN
noun
1
The act of changing something from one form, use, or state into another.
"The conversion of the old warehouse into flats took over a year."
"The conversion of the file from PDF to Word was quick and easy."
2
A change of religion, belief, or opinion.
"His conversion to Buddhism surprised his family."
3
(marketing) The moment a visitor completes a desired action, such as making a purchase.
"The website's conversion rate improved after the redesign."
4
(rugby) A kick taken after a try that, if successful, adds extra points.
"He missed the conversion, so the score stayed at 5-0."
How to Use Conversion
Learner’s notesIn plain EnglishThe process of turning something into something else, whether that's a building, a belief, a customer, or a rugby score.
Common pairings
loft conversion
religious conversion
conversion rate
Word Forms
conversions plural
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The _____ of the old warehouse into flats took over a year.
Etymology
From Latin conversio, "a turning around, a change," from convertere.