noun

branding

BRAN-dihng

noun

The overall design, name, and image a company uses to present itself to the public.

"The startup hired a design agency to handle its branding."

"Good branding makes a product instantly recognisable."

The act of marking livestock or, historically, people, with a hot iron.

"Branding is done to identify cattle that graze on open land."

How to Use Branding

Learner’s notes

In plain EnglishThe visual identity and reputation a business builds around its name and logo.

Common pairings

brand branding strategy corporate branding branding campaign

brandings plural

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Can you complete this real example?

The startup hired a design agency to handle its _____.

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