noun
backfiring
noun
1
An instance of something going wrong and producing the opposite of the intended effect.
"The backfiring of the PR campaign cost the company millions."
How to Use Backfiring
Learner’s notesIn plain EnglishThe act of a plan or device backfiring — failing in a way that makes things worse.
Word Forms
backfirings plural
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The _____ of the PR campaign cost the company millions.