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noun

allure

uh-LOOR
noun
1
A powerful, attractive charm or appeal that draws people in.
"The allure of a career in Hollywood tempted her away from law school."
"The old city has a certain allure for tourists."
verb
1
To attract or tempt someone strongly.
"The promise of easy money allured him into the scheme."

How to Use Allure

Learner’s notes

In plain EnglishA strong, almost magnetic pull or appeal something has.

Common pairings
the allure of undeniable allure exotic allure

Word Forms

allured past tense, allures plural, allures plural, allures singular

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The _____ of a career in Hollywood tempted her away from law school.

Etymology

From Old French aleurer, built from a- ("toward") plus leurre ("lure") — the same root that gives English "lure".

Antonyms

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Definitions: FreeDict original editorial